What is Digital Marketing?

Digital marketing is a term used to describe a sort of marketing that connects with both present and potential customers by utilising digital channels including Google search, social media, email, blogs, and websites.

In its optimal form, digital marketing uses data-driven strategies to disseminate information across all digital platforms.

As more and more people spend time online, it is obvious for marketers to concentrate on digital platforms where there is a higher likelihood of discovering business prospects or clients.

The truth is that in recent years, people’s search and purchasing behaviours have undergone a significant shift.

Digital Marketing is taking over traditional marketing slowly but surely. Businesses can interact with the appropriate target at the ideal time and location with the aid of this marketing strategy.

Digital Marketing Types

Digital Marketing can be differentiated into 2 types as mentioned below:

Outbound Marketing

Outbound marketing is a type of advertising where a message is broadcast to as many people as possible online, regardless of circumstance. Websites that employ flashy banner adverts to push a product or promotion onto visitors who aren’t truly interested in the same are an example of outbound marketing.

Inbound Marketing

Inbound Marketing as opposed to Outbound Marketing makes use of online content to attract the targeted audience. This is achieved by providing useful assets as listed below:

• Websites
• Blogs
• Ebooks
• Whitepapers
• Infographics
• Social media (Facebook, LinkedIn, Twitter, Instagram, etc.)
• PR and Online Reviews
• Online brochures
• Lookbooks
• Brand assets (logos, fonts, etc.)

The best illustration of an inbound marketing asset is a blog, where information is released online in accordance with the buyer’s journey and what ideal prospects or customers are genuinely looking for.

Below are the various Digital Marketing tactics which can be used by businesses:

• Search Engine Optimization (SEO)
• Content Marketing
• Social Media Marketing
• Pay-Per-Click (PPC)
• Affiliate Marketing
• Native Advertising
• Marketing Automation
• Email Marketing
• Online PR

Digital Marketing Objectives

The target audience can be used to define digital marketing objectives. Lead generation may be the main goal for B2-B companies. The purpose of the marketing plan in this case is to draw in the desired audience to the website and turn them into high-quality leads via the website and other pertinent digital channels.

Contrarily, B2C companies’ main objective is to get people to their websites and convert them into customers right away, without pursuing anything like lead generation. Building an expedited buyer’s journey is the main goal here, and a strong call to action as well as presenting products higher up in the marketing funnel are both crucial components (CTA).

Well, if done correctly, internet marketing has nothing but advantages to offer. The nicest thing about digital marketing is that it offers quantifiable data in real-time that aids in analysis and, if necessary, the implementation of changes. With digital marketing, you can quickly calculate the return on your marketing investments.