Digital Marketing Tools have become indispensable today. Online Marketers simply cannot do without these tools. The dependency is increasing day by day to get things done effectively and rapidly without any fuss.
These tools help drive traffic to a site, converting them into leads or sales and eventually retaining them for future benefits.
As a digital marketer, it has become necessary today to be aware of the best tools available in the market instead of trying out each program. Of course, it is never easy to define the best tool but we can still measure it on certain criteria.
Here are some essential criteria according to our analysis:
- The tool must serve the purpose
- The tool must be efficient and fast
- The tool should be easy to learn
The three points described above should be sufficient for you to make a quick decision, however, we could have added more to the list.
Best Digital Marketing Tools
What are the most effective digital marketing tools available today?
There is a tonne of tools available for digital marketers. You have the right tool for every task, from design to content generation. And without a doubt, we are being very picky with everything to ensure that you only learn about the best tools and programmes for digital marketing.
Please take note that while most of these tools are free to use, the paid version offers more features and functionality.
So without further ado, let’s explore these top tools for digital marketers.
CANVA
Canva is the first resource on our list. Since the beginning of its existence, Canva has been the most widely used tool for digital marketers. With the help of this fantastic application, you can design graphics for any purpose.
You may use it to make captivating videos in addition to visuals. Everything made at Canva is easily downloadable and shareable with other users who have an account there.
Canva does not require any prior knowledge of Photoshop or any other graphic design tools. Even so, it’s a plus if you already know it.
GRAMMARLY
There has been a wave of writing assistant software in the market. But Grammarly has managed to stand out.
We have been using Grammarly as the writing assistance program for a long. This whole post has been written and edited by the Grammarly editor. We draft all our posts in the Grammarly editor before making them live on our blog.
You may write all of your documents with Grammarly without worrying about grammar or other associated issues. Grammarly corrects all of your grammatical errors. You can rely on it and produce excellent material as required.
The free version is adequate for getting started. But if you upgrade to Grammarly’s premium edition, you gain access to some of its best features, such as the plagiarism detector and tone suggestions.
QUILL BOT
Quite lately, we learned about Quill Bot, another writing aid programme. We’re quite impressed by it.
While mostly used for content rephrasing, the software performs a function that is somewhat similar to Grammarly’s. Quill Bot can also be used to correct grammatical errors.
Words that you can rephrase in the free version are constrained. Only 125 words are allowed in it.
You must upgrade to the paid version to rephrase more words and extra features like a plagiarism detector.
WORDSTREAM
Looking to manage Google AdWords campaigns?
Looking for the best tool to assist you with paid advertisements?
Wordstream is a place to check out. The site is a treasure house for any online advertiser. Some of the Wordstream tools mentioned below can help you craft your ad campaigns in the best possible manner. Also, these tools can help you audit your ad campaign easy and fast.
- GOOGLE ADS PERFORMANCE GRADER
- FACEBOOK ADS PERFORMANCE GRADER
- FREE KEYWORD TOOL
- GOOGLE MY BUSINESS GRADER
- SMART ADS CREATOR
One of our favourites is the free keyword tool. Using the same, finding and choosing the appropriate keywords for our ad campaigns gets as simple as 1, 2, 3
Additionally, the keywords can be utilised for SEO, which can assist your website to achieve top SERP positions.
MAILCHIMP
A reliable tool for email marketers.
Mailchimp has been the oldest and one of the most popular email marketing tools on the internet.
It is a go-to program for most digital marketers though there are several other similar programs available today.
Using Mailchimp, creating emails and newsletters is as easy as 1,2,3… You can easily design beautiful and professional email newsletters for any purpose. The software comes with a bunch of predefined templates to cut short your design task and help you create great mailers. No prior coding experience is required though if you know it, it is a plus.
Moreover, with the latest upgrade…Mailchimp enables you to create beautiful websites, landing pages, etc…
It is free to use, however, there are restrictions. The free edition has a cap of 500 contacts and lacks sophisticated features like email automation.
KEWORDTOOL.IO
One of the most fundamental responsibilities of a digital marketer is keyword research. It serves as the cornerstone of every digital marketing plan.
Although there are many keyword research tools on the internet right now, keywordtool.io has impressed us. Its versatility is simply incomparable to any other tool.
You can use the tool to research keywords for any platform, such as YouTube, Google Play Store, Amazon, and Bing.
You can utilise the tool for organic keyword research as opposed to paid keyword research, which will aid in your SEO efforts.
Additionally, you may explore Instagram hashtags on keywordtool.io to add to your Instagram posts for branding and reach.
Keywordtool.io is a free tool with limited features. You should purchase the paid edition of the programme, which comes in three different categories: Pro Business, Pro Plus, and Pro Basic if you want to get the most out of it.
BITLY
A well-known URL shortener service is Bitly. You can use the programme to compress any lengthy, unattractive URLs into brief, attractive URLs.
Additionally, the service includes analytics so that you can monitor and view crucial information about your links, such as total clicks, top destinations, top referrers, etc.
Although Bitly is a free service, there are restrictions on how many links can be shortened or personalised in the free plan.
You can do a lot more with the subscription plan, including link-in-bio, branded links, data export, etc.
BUFFER
Looking for a dependable and effective tool for posting on social media?
Want to bulk-schedule your social media posts?
Buffer.com is a top social media marketing platform that makes it simple and comfortable to plan and carry out your social media activities.
By scheduling posts, creating a content calendar, and automatically reducing long URLs to short links or custom links, buffer makes it pretty simple to manage your social network updates.
Along with team collaboration tools, you also have full access to Analytics, Insights, and Reporting.
FLEXCLIP
For modern digital marketers, making and editing videos has become a routine chore. The demand for videos is rapidly increasing, regardless of the event or genre.
While there are many online video editing programmes and services, only a select few are as good as Flexclip.
An online tool for creating and editing videos, Flexclip has some incredible capabilities. You may make videos with text, music, animations, and other effects using it.
The software enables you to quickly produce family stories and commercial movies.
The free version is adequate for getting started. However, you also have other restrictions and a watermark on your videos.
The premium plan surpasses the free version in quality. You can view all of the plans here – https://www.flexclip.com/pricing.html
SEMRUSH
Looking for a comprehensive tool to handle your SEO needs?
Searching for the best tool to optimize your site in Google?
Do you want to become an SEO guru?
Look no further than Semrush.
Semrush is more than simply an SEO tool; it provides a vast array of features and functionalities, including keyword research, competitor analysis, metrics for search queries, and so forth.
The tool enables you to quickly check the ranking of websites and keywords as well as insights into rival websites.
Your content’s ideal length, the proper FK score, and SEO LSI keywords are all provided by the Semrush writing assistant.
The programme can also be used to analyse paid search results and generally support your efforts in digital marketing.
The nicest thing about Semrush is that you may test it out for 7 days without paying anything, allowing you to decide whether or not to buy it. The user can use this to determine whether or not this tool is appropriate for them.