Before you commit your budget to Google Ads or Meta Ads, it helps to know roughly what to expect in return. This free calculator estimates your clicks, sales, and revenue based on your ad spend, cost per click, and conversion rates, whether you’re selling products directly or generating leads for a service business. Adjust the numbers to match your industry and see your estimated ROI in seconds.
Free Tool · Digital Dawn
PPC Ad Spend ROI Calculator
See what your Google Ads or Meta Ads budget could actually return before you commit, based on your industry's typical click costs and conversion rates.
Check your Google Ads or Meta Ads account for your actual average, or use 12-20 as a starting estimate for most searches.
Percentage of clicks that result in a purchase. Typical ecommerce range is 1-3%.
Percentage of clicks that turn into an enquiry (form fill, call, WhatsApp message).
Percentage of leads your team actually converts into paying customers.
Estimated Monthly Outcome
Ecommerce Campaign
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Estimated leads0
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Cost per sale₹0
Estimated Revenue
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ROAS
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ROI
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These are estimates. A properly managed campaign, with the right targeting, ad copy, and ongoing optimization, can perform significantly better than category averages.
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These figures are estimates based on typical industry benchmarks and the numbers you enter. Actual performance depends heavily on your industry, competition, ad quality, targeting, and website or landing page experience. Use this as a planning tool, not a guarantee.
FAQs
How accurate are these estimates?
They're based on the numbers you enter and general industry patterns, not guaranteed outcomes. Actual results depend on your industry, competition, ad quality, and how well your website or landing page converts visitors. Think of this as a planning tool to sanity-check a budget, not a promise of results.
What's a good ROAS for my industry?
It varies quite a bit. Ecommerce businesses often aim for 3x to 5x depending on their profit margins, while service businesses with high-ticket offerings can see much higher ROAS since one closed deal can cover many months of ad spend. If you're not sure what's realistic for your industry, that's exactly the kind of thing we can walk you through in a free ad account review.
Why does the lead generation version ask for a close rate?
Because getting a lead isn't the same as making a sale. A service business might get plenty of enquiries from ads, but if the sales follow-up is slow or weak, a lot of those leads never convert. This calculator accounts for that extra step so you get a realistic revenue estimate, not just a lead count.
My cost per click is different from what's shown here. Should I use my own number?
Yes, always use your own numbers if you have them, whether from an existing Google Ads or Meta Ads account, or from asking your current agency. The defaults are just a reasonable starting point if you're new to running ads and don't have data yet.
Can I use this to plan a brand new campaign, or only to check an existing one?
Both. If you're starting from scratch, use industry-typical numbers (or ask us for a free estimate based on your specific business) to plan a realistic budget. If you're already running ads, plug in your actual numbers to see if your current performance lines up with what a well-optimized campaign should look like.