Trying to figure out how much to budget for Google Ads or Meta Ads? Instead of guessing, tell us how many sales or leads you’re aiming for each month, and pick your industry, and this calculator will estimate a realistic monthly budget to get you there. Adjust the numbers as you learn more about your actual costs, and use it as a starting point for planning your next campaign.
Free Tool · Digital Dawn
PPC Budget Calculator
Not sure how much to budget for Google Ads or Meta Ads? Tell us your goal and industry, and we'll estimate the monthly budget you'll likely need.
These are typical India-wide averages. Your actual cost per click may vary based on competition and targeting.
Auto-fills based on industry above. Adjust if you have your own account data.
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This is a starting estimate. The right budget for your business depends on competition, targeting, and how well your website converts, things we look at closely in a free review.
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These figures are estimates based on typical industry cost-per-click ranges and the numbers you enter. Actual costs vary by competition, location, ad quality, and targeting. Use this as a starting point for planning, not a guaranteed budget.
FAQs
How is this different from the Ad Spend ROI Calculator?
The ROI calculator works forward, you enter a budget and see what it might return. This one works backward, you tell us your sales goal and we estimate the budget you'd need to get there. Use whichever matches the question you're actually trying to answer.
Why does my industry affect the recommended budget so much?
Cost per click varies a lot by industry because it depends on how many businesses are competing for the same keywords. Real estate and healthcare tend to have higher costs per click than something like a local restaurant, simply because more advertisers are bidding for that attention.
The industry CPC estimate looks off for my business. What should I do?
Override it. These are general India-wide averages meant as a starting point if you don't have your own data yet. If you're already running ads, or your agency has shared numbers with you, always use your own actual cost per click instead.
Is a bigger budget always better?
Not necessarily. A bigger budget lets you reach more people, but if your targeting, ad copy, or website aren't converting well, you're just spending more to get the same weak results. Budget is only half the equation, execution is the other half.
Should I spend this whole budget from day one, or start smaller?
If you're new to ads, it's often smarter to start with 60-70% of the estimated budget for the first few weeks while you see what's actually converting, then scale up once you know what's working. We can help you figure out the right ramp-up plan for your specific situation.
Does this account for seasonal demand changes?
No, this gives you a steady monthly estimate. If your business has busy seasons (like wedding season for certain services, or festival periods for retail), you'll likely want to increase budget during those windows and can pull back during slower months.