Performance Marketing

digital marketing versus performance marketing

Performance Marketing vs Digital Marketing: Which Strategy Drives Better ROI in 2026?

By / / 18 minutes of reading

You’re staring at your marketing dashboard at 11 PM, watching ad spend climb while wondering: Should I invest more in performance campaigns for immediate results, or build long-term digital marketing assets that compound over time? Here’s what most marketing guides won’t tell you: This isn’t an either-or decision. It’s a strategic integration problem. The businesses […]

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Is meta blueprint certification worth it

Meta Blueprint Certification Guide for Indian Marketers: Is It Worth It in 2026?

By / / 38 minutes of reading

Picture this: You’re a digital marketer in Mumbai, pitching to a potential client for their ₹2 lakh monthly Meta advertising budget. They ask one simple question: “Are you Meta certified?” You hesitate. The client goes with your competitor who has that blue badge on their LinkedIn profile. This scenario plays out hundreds of times every

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offline conversion tracking

Performance Max for Lead Generation: Complete Setup and Optimization Guide for Indian Businesses (2026)

By / / 37 minutes of reading

If you’re running a service business in India and wondering why your Google Ads campaigns bring in tons of form submissions but barely any actual customers, you’re not alone. I’ve audited dozens of accounts where businesses were spending ₹50,000+ monthly on Performance Max campaigns, getting 100+ “leads” that turned out to be students doing research

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google shopping ads for indian business

Google Shopping Ads Optimization: Complete Guide for Indian E-commerce Brands

By / / 22 minutes of reading

If you’re running an online store in India, you’ve probably noticed how Google Shopping ads show up right when someone searches for a product. Those image-rich listings at the top of search results? They’re not magic. They’re Shopping ads, and they can seriously boost your sales if you know how to use them right. Here’s

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